Staying in the game 

Businesses that adapt to the needs of their customers, survive. This can involve implementing small modifications that change the perception of a service to a complete overhaul to catch up with new markets, trends, and demands.

Do you know what need your service is answering for your customer? You should, because customers don't just use a service without reason, they use it because it solves a problem for them. The modern customer is more able to search for what they need, they are more informed and more discerning and businesses need to be too. Ask yourself what need are you, as a business, serving? Is there something else that can serve your customers better? A new business concept that is true to the market it serves is often the most direct way to close that gap.