95% of all customer decisions are emotional

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Human Experience Designer with a PhD in Sociology & Masters in Service Design, a problem solver of high emotional intelligence, analytical / lateral thinker, of empathic default, who understands that business is all about people and relationships. 

Concerned with helping businesses understand that their product is only a small part of their overall customer offer, that experience carries significant weight in todays' experience economy. And that understanding the customer mindset, their behaviours and motivations, instead of guessing what they might need, think or want, is imperative to staying current.

Interested in the bigger picture and working strategically to develop the sector, to grow awareness and to educate through initiatives such as Belfast Design Week, the Service Design Jam, the Service Design Clinic and further initiatives to be revealed later this year. 

coffeenosugar is available for short-term service-design contracts to help you see your business with 360 vision and understand what's preventing your business from thriving. 

Get in touch to find out more, or to share your business concerns, by sending an email to: info@coffeenosugar.co.uk



Service Design is the established discipline in Mainland Europe (of which human experience design is a fundamental part) to help businesses navigate the new territory in the shift from a product to experience economy. New to Northern Ireland, and relatively new in the UK, it's popularity is increasing significantly as businesses realise that the hard work of running a business isn't enough to produce customers.